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Stop guessing which version of your WordPress site converts better. With our GitHub Actions & CI/CD A/B Testing and Conversion Optimization WordPress Plugin, you can automate split tests directly in your deployment pipeline, so every merge to production is data-driven.
This plugin bridges the gap between continuous integration and conversion rate optimization. It lets you define A/B tests using GitHub Actions workflows, automatically track variations across WordPress pages, and deploy winning variants without manual intervention. Unlike generic testing tools, it integrates seamlessly with your existing Git-based workflow, ensuring that every change is tested against real user behavior before going live.
## What's Included
- Define A/B test experiments as code in your repository's .github/workflows directory, using YAML configuration for page variations and conversion goals. - Automatic deployment of test variations to WordPress via CI/CD, with traffic splitting controlled by GitHub Actions runners. - Real-time conversion tracking with integrated analytics dashboard within WordPress admin, showing statistical significance. - Rollback and conditional deployment: Automatically promote the winning variation and revert losing ones, all from pull request commits. - Seamless integration with popular WordPress page builders and caching plugins, ensuring test accuracy without cache interference.